MARKETING NOTEBOOK
Sales Track for Success with Critical Illness Insurance
Because Critical Illness insurance is still relatively new to this country - at least in terms of agents selling it and consumers buying it in large numbers – agent training is still one of the most important roles we as wholesalers can play. - Read more
Presenting The Critical Illness Solution By Tailoring The Message
When asked the secret of his success as a hockey player, Wayne Gretzky said, “I skate to where the puck is going, not where it has been.” My question for our industry is: Do we skate to where the puck is going or to where it has been?- Read more
The Missing Component in Succession Planning and Key Person Protection
If Critical Illness Insurance is not part of the business planning process it could lead to a financial sink hole in the event of a serious illness to a key man in any business. - Read more
NEWS
Cancer Rates on the Rise
According to a 2014 report by the American Society of Clinical Oncology, cancer will surpass heart disease to become the leading cause of death in the U.S. by 2030. The report, “The State of Cancer Care in America: 2014,” also projects the number of new cancer cases is expected to increase nearly 45 percent by 2030, from 1.6 million per year to 2.3 million per year. - Read more
The 2013 U.S. Critical Illness Insurance Market Survey
Gen Re has just released the results of the 2013 Critical Illness Market Survey. We have been conducting surveys of the U.S. Critical Illness Insurance (CII) market since 2000 and conducting them in conjunction with the National Association for Critical Illness Insurance (NACII) since 2006. - Read more
Curt Schilling diagnosed with cancer
ESPN baseball analyst and former major league pitcher Curt Schilling announced Wednesday that he has cancer. - Read more
Product Spotlight
- Group CI Coverage
It is a group product so it allows ease of enrollment for multi-state groups, while still paying competitive commissions. It offers guaranteed issue on groups as small as ten and simplified issue on groups as small as two. - Read more
- AssurityBalance®
Assurity Life’s AssurityBalance Simplified Critical Illness Insurance offers your clients many benefits and features. - Read more
- New CRITICAL CARE Market
With the rollout of the ACA, there is a brand new supplemental health insurance market opening up and it’s a huge opportunity for agents – a large unmet need, affordable premiums, quick issue and strong compensation.
- Read more
AIM CINEMA
Helpful Resources
- Click here to see the customizable advertising we have created for your use.
Click here to download your copy of the Kiplinger article on the need to consider purchasing critical illness insurance.